BLACKPINK’s ‘KILL THIS LOVE’ Surpasses 300M Views… Fastest Record in K-Pop Group History

2019-05-07 11:03 am

[스포츠동아=곽현수 기자] BLACKPINK’s ‘KILL THIS LOVE’ became the fastest K-Pop group MV to surpass 300 million views.

The MV for BLACKPINK’s title song ‘KILL THIS LOVE’ from their new album surpassed 300 million views on YouTube, as of May 7 at 4:53 AM.

The record was made in 32 days and 4 hours, after its release on April 5 at 0 AM. The video reached the figure in approximately half the time it took for their mega hit, ‘DDU-DU DDU-DU’ to reach the same number of views(68 days to reach 300 million views).

As BLACKPINK is going through their North America tour along with their promotional activities for their new album, the group’s MVs for their existing hit songs are also increasing at a fast pace. Their videos including ‘DDU-DU DDU-DU’(700M), ‘AS IF IT’S YOUT LAST’ and ‘BOOMBAYAH’(500M), ‘PLAYING WITH FIRE’ and ‘WHISTLE’(300M), JENNIE’s ’SOLO’(200M), and ‘STAY’ are about to add another million to their view count in the near future. 

Meanwhile, BLACKPINK has won the honor of winning an award in the ‘Shorty Awards’, which is a global social media awards held in New York. They have been selected as the winners despite the competition with globally known candidates such as Post Malone and Harry Styles, which proved their fast growth in popularity.

While currently going though their world tour, BLACKPINK is being recognized for not only their popularity in social media, but also for their musical capabilities and live performances.

2019. 5. 7.