YANG HYUN SUK explains why virtual world gets destroyed in 2NE1’s “COME BACK HOME” MV (Interview)
[스타뉴스 길혜성 기자] With the release of 2NE1’s 2nd full album’s music videos, the founder of YG Entertainment YANG HYUN SUK, who is also the editor of the videos, personally explained the concepts of the clips.
Through YG’s official blog YG LIFE, 2NE1’s music videos of the title song “COME BACK HOME” and another track “HAPPY” were unveiled at 2:01 pm on March 3.
Out of the two, “COME BACK HOME” that was produced on a 500 million won budget stands out by emitting a sci-fi-like ambience. Members of 2NE1 crosses from reality to the virtual world in a future city produced from computer graphic work. The MV is slightly dark, and in the latter part the divas transform into powerful warriors. A notable scene is by DARA, who weeps in pain of love.
Immediately after the release, YANG told Star News, “The content could be a little difficult to understand, but keeping in mind that happiness in the real world is the most important will help the viewers understand the intentions of the MV better.”
He added, “The MV of “COME BACK HOME” is set in a near-future city, and the concept is that people in this era prefer the virtual world over the real one, just like the movie ‘Matrix’.”
“These days when people meet they look into the screens of their phones instead of having a conversation, which shows an addiction to cell phones and games. I think this behavior demonstrates that people like the virtual world. Even at playgrounds kids play with cell phones, and this will worsen in the future and people will be more enthusiastic about the virtual world than the real one.”
He continued, “In the MV of ‘COME BACK HOME,’ DARA is heartbroken by a man she is in love with, as he prefers the virtual world. For these reasons, the four members of 2NE1, DARA, CL, BOM and MINZY enter the virtual world themselves and turn into warriors to destroy that world. Through this, we tried to convey the message of how important the real world is, and about the human touch.”
He also explained why he leaned toward a music drama rather than a MV filled with choreographic scenes.
He said, “2NE1’s MVs were mainly choreographic ones until now, so we wanted to try something new. We wanted to invest our time and money in the computer graphic work, which ended up in a 500 million won budget.”
“I hope the viewers see the latest MV as a new challenge taken on by 2NE1.”
On the other hand, the MV of “HAPPY” filmed in Los Angeles is completely different from that of “COME BACK HOME,” every scene filled with lovely and cute four members dressed in fancy outfits.
As soon as the 2nd full album was released on Feb 27, the double title songs “COME BACK HOME” and “GOTTA BE YOU” swept across major South Korean music charts while climbing up the ranks in many iTunes across the globe. On March 7 their offline version of the album will be released, while their first comeback performance will be aired on SBS’s Inkigayo on March 9.
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